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How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
Winter Olympics 2022: $42 million truth in Eileen Gu furore
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Miranda Yuan on LinkedIn: Eileen Gu cashed in 200 million RMB from global brand sponsorships
Eileen Gu Is One of the Most Marketable Athletes
Eileen Gu's Million-Dollar Brand Collaborations And Endorsements
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
Eileen Gu cashed in 200 million RMB from global brand sponsorships
Report Library
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
Miranda Yuan on LinkedIn: Eileen Gu cashed in 200 million RMB from global brand sponsorships