Prada - Today, the #PradaGroup together with LVMH and Cartier, part of Richemont, announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry. The
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Prada Group and Richemont Implement Blockchain Tech, & Chanel to Get Rid of Authenticity Cards? - BagAddicts Anonymous
LVMH, Prada Group and Richemont Implement Blockchain Tech, & Chanel to Get Rid of Authenticity Cards? - BagAddicts Anonymous
Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Hypemoon on Instagram: Have you heard about the Aura Blockchain Consortium? It is a collective started by the LVMH group whose founding members include @prada, @cartier, @otb, Richemont, and most recently @mercedesbenz.
Customer journey – AURA
LVMH, Prada, Cartier & OTB's Aura Blockchain Consortium AppointsSuccessful Tech Entrepreneur as CEO to Deliver New Phase of Growth - RUNWAY ® MAGAZINE OFFICIAL
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg
The blockchain playbook: From LVMH's Aura to Arianee
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk