Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Luxury Brands Louis Vuitton, Prada, Cartier Team to Track Provenance on a Blockchain
Decoding Web3 solutions in watchmaking: Aura Blockchain ()
Luxury Brands LVMH, Cartier And Prada Join Hands To Battle A Common Nemesis - Counterfeits
LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain
Aura Blockchain Consortium joins Prince of Wales' Sustainable Markets Initiative
LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain