LVMH, Prada, and Richemont Build a Blockchain

Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level

LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

LVMH, Prada and Cartier join forces on blockchain

No more fakes: LVMH, Cartier and Prada team up to adopt blockchain

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? - Glossy

Mercedes-Benz USAㅤ on X: The Art of Creating Desire: Mercedes-Benz joins the #AuraBlockchainConsortium as 5th founding member together with LVMH, Prada Group, Cartier, part of Richemont and the OTB Group. Learn more

Luxury brands are using blockchain to enhance the buying process

Aura Blockchain Consortium announces exclusive knowledge partnership with Bain & Company

Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform

The parent company of Louis Vuitton, LVMH, Prada, and Cartier, a subsidiary of Richemont Group, officially announced the Aura blockchain…

Aura Blockchain Consortium – LUXURY BOCCONI STUDENT SOCIETY