Korean Media cites G-Dragon as the reason why High-Profile Luxury brands enlist Korean Idols
Tiffany & Co. unveils BTS star Jimin as brand ambassador
K-pop and couture: Why luxury fashion has been gearing East
Buy BTS: K-Pop Power (Y) Book Online at Low Prices in India
Gucci show reaffirms Seoul's status as capital of pop culture, Gucci
fashion brand, K-pop, artistic director: Stray Kids' Felix becomes Louis Vuitton's house ambassador: Here's what you may want to know - The Economic Times
Billboard's 2023 Power 100: Executives List Revealed – Billboard
Video: Bernard Arnault Succession: Who Will Lead LVMH Next? - Bloomberg
Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
K-pop and couture: Why luxury fashion has been gearing East
The way K-pop stars like BTS dress is shaping fashion trends worldwide - Vox
How BTS and other K-pop idols are adding zest to banks' branding