What Kris Wu's fall says about the future for brand-celebrity relationships in China

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Canceled Or Blacklisted. 2022's Guide To China's Biggest Celebrity Scandals

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Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy

Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …

After Kris Wu, Louis Vuitton Picks New China Ambassadors

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China Just Banned 88 Influencers, Including Disgraced Pop Idol Kris Wu

Canceled Or Blacklisted. 2022's Guide To China's Biggest Celebrity Scandals

What Kris Wu's fall says about the future for brand-celebrity relationships in China

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