Are Chinese brands ambassadors worthwhile for fashion brands

Meet Xin Liu, Dior's androgynous new brand ambassador: the Chinese pop star shot to fame through girl band The9, releasing a successful solo album Xanadu – and even collaborated with K-pop queen

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Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials

Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials

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