The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
Korean celebrities represent luxury fashion brands, and fans take notice
How K-Pop Stars Became Fashion's Biggest Darlings
Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
How the Korean Wave took over the Western fashion world - La Moda Channel
Korean celebrities represent luxury fashion brands, and fans take notice
15 K-pop Idols Who Are Loved By Luxury Brands - HELLO! India
The rising Korean fashion stars making a global imprint
Why are Luxury Brands Gravitating Towards Indian Celebrities as their Global Brand Ambassadors?
6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung
Fashion Week Has a Crush on K-Pop
Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels