Louis Vuitton owner LVMH to fight fakes using blockchain authentication!

No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times

Blockchain fights luxury fakes

Luxury brands team up on blockchain platform

Luxury Firms Fight Online Fraudsters Over Expensive Fakes - Bloomberg

LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods

There's a new way to prove a $38,200 watch is the real thing - Times of India

What LVMH's blockchain foray means for luxury fashion - Glossy

Crypto is crashing but the tech behind it could save luxury brands billions

Luxury Resale: How Blockchain Helps Fight Counterfeit

LVMH, Prada Group and Richemont Implement Blockchain Tech, & Chanel to Get Rid of Authenticity Cards? - BagAddicts Anonymous

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Bernard Arnault Places $538 Million Bet on Booming LVMH Stock - Bloomberg

LVMH creates blockchain technology to track luxury goods and fight fakes