The blockchain playbook: From LVMH's Aura to Arianee
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How Luxury Fashion Learned to Love the Blockchain
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AURA – The Aura Blockchain Consortium
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
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How Luxury Fashion Learned to Love the Blockchain
What Is Aura: The World's First Luxury Blockchain
Aura Blockchain : the real reasons behind the consortium [Analysis]
AURA – The Aura Blockchain Consortium
Blockchain Vogue Business
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
AURA – The Aura Blockchain Consortium
Loro Piana welcomes new era of traceability with the Aura Blockchain Consortium - LVMH
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The fashion exec's guide to Web3
AURA – The Aura Blockchain Consortium
The blockchain playbook: From LVMH's Aura to Arianee
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