Louis Vuitton's Alma bag - the story. - Still in fashion

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Named after Paris' iconic Pont d'Alma, and originally designed at the request of Coco Chanel in 1925, Louis Vuitton's Alma bag is one of the brand's most iconic styles. Instantly recognisable thanks to its art deco-inspired shape, this Alma BB is a reinvention of the classic accessory. Crafted from patchwork denim featuring Louis Vuitton's iconic Damier monogram motif, this piece also features contrasting red leather rolled top handles and base, double-zip closure and LV monogram detailing.

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