The History of De Beers and Diamonds
The Engagement Ring Story: How De Beers Created a Multi-Billion
de beers case study — clee à la mode
The Engagement Ring Story: How De Beers Created a Multi-Billion
The marketing strategy that made De Beers a monopoly.
De Beers buffs its image, but not all see the sparkle - Aug. 25, 2000
Diamonds Are Forever,' and Made by Machine - The New York Times
Case Study DeBeers a monopoly
How do you turn a strategy into a tradition?
De Beers - Rise and Fall - Diamonds Case